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The power of the .com, even during Covid

In case you missed a report back in May 2020, domain name registrations compared to Q1 in 2019 were up 14.9 million or 4.2%. It seems that even during situations like global pandemic people and businesses love to register domain names.

Some domain registrations are probably Covid related, in fact “over 90% of the nearly 100,000 pandemic-related domain registrations have been registered by domain speculators” says Chris Melka a Program Manager, Domain Services at Clarivate.

Over 90% of the nearly 100,000 pandemic-related domain registrations have been registered by domain speculators.

— CHRIS MELKA Program Manager, Domain Services Clarivate

Domain name registrations report by Verisign

Malicious domains during Covid-19

Unfortunately, there have been reports that among many domain registrations, some were registered in pure malicious intent. Zoom was targeted in particular due to its rise in popularity during the “Stay at home campaign.”

But not all is doom and gloom! E-commerce is on the rise, and many businesses are using the power of the .com to rise to the challenge!

Amazon and Shopify have seen some amazing growth, but so have the website builders such as Wix and Squarespace!

.Com is strong, but so are the ccTLDs

Earlier this year I was reading the InternetX global domain report and besides solid growth in .com, they also saw growth in some ccTLDs like .de, .UK, .TW, .NL and .BR.

They published this report during Namescon conference and received some positive feedback. Inside you can find a lot of data not just from InternetX domain registry business, but also from Sedo!

What about 4-letter .com domains?

As you may know, we love to give some attention to the 4-letter .com domains and it seems the market feels the same way. According to Sedo stats, 3-letter and 4-letter domains (not just .com) are the most listed in their marketplace.

Obviously, 1-letter and 2-letter domains lack in supply just because there are not as many combinations. But the graph is very telling! Could it be that domain owners don’t know how to sell these domains, so they are forced to sell them on the marketplace?

Or is it the inherent value of an extremely short domain, that makes it valuable and therefore a great asset to be selling on a marketplace? In 2019, 4 out of 10 highest domain sales were 2-letter and 3-letter domain names.

InternetX reports ccTLD registrations are growing, but are they?

Here’s an interesting statistic. We’ve seen the numbers for ccTLDs on InternetX, but, compared to the ZookNIC global numbers, it seems that Q1 of 2020 there was a 0.2 million domain name registration decrease!

One could say that not many really care about the largest ccTLD (.tk), but the decrease was there. Honestly, when was the last time you opened a website that actually resolved on a .tk domain name. However, these numbers include .cn, .de, .uk, .nl and other popular country TLDs!

Which domains you should be selling?

It seems that about 50% of sales happen on Sedo are for domains that are 6 to 10 letters long, probably one or two words depending on the language. Also, more than 50% of these sales go to buyers located in the USA or Germany. And yes, more than 50% of these sales are for .com domains.

  1. 6-10 letters long
  2. USA or Germany
  3. .Com

Written by Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni. Author of a white paper "Domain Disclosure: Dirty Dozen" and eBook "26 Fundraising Questions for Startups".

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