Registering the perfect domain name for your business is a significant decision. A good domain name can contribute positively to your brand and will be remembered by customers. Ultimately, your domain name is your identity on the web, and you want to make sure it is one that fits your business, is easy to find and promotes.
Your domain name is your first impression as it is the first thing your visitors will see. If you choose a good domain name, it can make a positive and lasting impression, help your SEO and define your brand. But a bad domain name can have adverse effects on your business.
So, how do you choose the right domain name? Here are 5 top tips to choosing the perfect domain name, whether you are starting a new company, a new brand, or have an existing brand you want to take online.
Leave room for expansion
Yes, you want to choose a domain name that is related to your particular niche because it gives your users an idea of what your business is about. But at the same time, you don’t want to limit your options too much.
For example, a wedding photographer named Jasmine may choose a domain name like JasmineWeddingPhotography.com, but then later down the line may get into lifestyle or street photography and want to start blogging about it on her site. This decision may prevent her from attracting readers that are interested in other types of photography. A better domain name would be JasminePhotography.com; this gives her business room to expand.
It is also a good idea to make sure that your domain name is relevant and instantly tells visitors about your business or service. Some companies also choose to include locations in their domain name. Try to include your brand name and, if possible, any other words that are vital to your business.
There are many different varieties of domain extensions now; .com, .net, .org, .biz and more. The best choice is to go for the .com domain extension because it is the most common. Also, if you buy a .com domain, you can try and scoop up the .net and .org versions if they are available and you can redirect them to your .com website.
If you can’t find an available .com, the runners up are .net and .org. They are acceptable, but there is always the chance that users could type in .com by mistake and not find your site. It is not a complete deal breaker, but something to keep in mind. Try and stay away from any other extensions. Many customers may not be familiar with them.
Keep it simple but creative
It is best to keep your domain name short and memorable, one or two words are best. It is also important to make it easy to pronounce and easy to spell. Test it out by giving a handful of people your new business domain name and ask them to spell it. Then find a handful of individuals, write your domain name down and ask them to pronounce it. If more than a few people struggle with either, then you may want to reconsider your choice.
As well as keeping it simple, also try to remain creative, unique and brandable. Every brand has competitors and trying to stand out from them can be difficult, but a large part of it can be your domain name. Most single word domains are already registered so you might need to create your own word. Try using two whole words joint together (FaceBook) or affixing a word with a prefix or suffix (Spotify).
Consider using keywords
Using keywords in your domain name can help to improve the visibility of your website and its Search Engine Optimisation. But use keywords carefully, if you awkwardly stuff keywords into your domain name it can come across as generic. A generic domain name doesn’t have any meaning to customers, so be selective with the type and amount of keywords you use.
If you choose a keyword in your domain name, put it at the beginning. That is the best place to set a keyword to make it the most powerful for your ranking. Tools like Google Keyword Planner can help you get performance insights and see keyword ideas.
Domains are also important for email address
When you are choosing a domain name for your business, don’t forget that you will also be using it for your email address! If the domain name is long, the email will be even longer! But fear not, there are ways for overcoming that issue as well. Choosing the best email address isn’t all about the best domain name, but you should consider it while you are looking for your perfect domain name.