11 famous domain expirations
Welcome to the number 1 source for famous domain name expirations. If it happened, it’s probably listed here, and others decided to make a list of their own because of this one. We compiled the first list years ago, and have updated it since. Including the current update in August 2021.
They say copying is the highest form of flattery. What is it about domain expirations that are worth talking about?
Well, one of the worst things that you can do as a website owner is let your domain expire. A domain name is a copyrighted web address that directs users to a website. Domain name registrations are big business, and with a great domain name, it’s much easier for visitors to find a website on the web.
Domain names expire (almost) all the time
In one of WhoAPI’s domain research around 1000 most visited websites on the planet, we found some incredible data.
At the time of the research (back in 2015), the 78th most visited (according to Alexa) website on the Internet www.adobe.com was registered 28 years ago! Exactly that domain name was about to expire on 17th May 2015. This was just days after the research! We were sitting on the edge of our seats wondering if they will they renew it on time. We even created this cute warning on Twitter so our followers can tag along. Lucky for Adobe, the autorenewal kicked in, and they were saved!
— WhoAPI.com (@whoapi) April 30, 2015
Domain names that are being used on a daily basis like google.com have multiple variations registered as companies will buy the rights to multiple domains based on geographical locations as well as to make sure that they update their pages regularly and attract new visitors. By using resources such as WHOIS, it’s reasonably easy to look up when domains were registered and when they are going to expire.
Lost money, negative brand impact, lost productivity
Perhaps one of the biggest problems with domain expiry is that once a domain does expires and goes through the rest of the domain cycles, anyone can reregister that domain, requiring even major companies to pay thousands or even millions of dollars to get their web address back. Expired domain names make a massive impact when it comes to lost money on the web.
I consider WhoAPI as a data company, and when working with data you find all sorts of interesting Internet statistics. There was this one situation when we were working on an infographic only to realize that adobe.com and cisco.com domain names were just about to expire! Fortunately for them, the auto-renew kicked in, and both of these domains were renewed on time.
I for one was sitting at the edge of my seat those few days. Here we list the top 5 blunders of all time when it comes to domain expiry and the problems that they caused. Unfortunately, after the top 5 blunders, the story doesn’t end! Since we published this post, there were new famous domain expirations, and we have updated them. Furthermore, we upgraded it with notable mentions.
5. Yatra forgets to renew its domain name
In April of 2012 the second largest online travel site for Indian tourists, responsible for up to 30% of the online travel-related transactions in India forgot to renew their domain name. This Rs.370 billion (USD 5.7 billion) industry lost countless customers and lost their partnership with the State Bank of India who produced a custom travel credit card with the company. It has not been as successful since.
4. Regions Bank forgets to renew its domain name
The 22nd largest bank in the United States, Regions Bank that contains over 1700 branches and 2400 ATMs, forgot to renew their domain name in April of 2013. Customers lost the ability to access online banking, online services and access to the main bank website. The bank was forced to make a public apology, and Web services were down for close to a week.
3. Dallas Cowboys forget to renew its domain name
Perhaps one of the most famous examples comes from the Dallas Cowboys. The team forgot to renew their domain name in 2010 during a major news brief where they fired their head coach. The domain name that was purchased just years earlier expired and the website were replaced by the image of two boys playing soccer and contact information for an opportunity to purchase the domain name. The organization had to pay out the registrar of the domain name and the website was down for several days. Please don’t tell me the head coach registered the domain…
2. Microsoft forgets to renew two of their major domain names
This one was a biggie back in 1999 when:“Microsoft forgets to pay for domain renewal causing Hotmail (among other sites) to be impossible to reach for many users.” You read that right, about 15 years ago, Microsoft forgot to renew their domain name passport.com and made the headlines, especially in the Linux community that was waking up at that time. As if that wasn’t bad enough, in 2003 again Microsoft forgot to renew an important domain, this time hotmail.co.uk!
Source: Slashdot: Microsoft forgets to renew their domain name passport.com (URL no longer working: https://slashdot.org/articles/99/12/25/114201_F.shtml)
Source 2: The guy that captured the domain passport.com auctioned the $500 check it got from Microsoft for the domain and donated the money he got
Source 3: Microsoft forgets to renew hotmail.co.uk domain
1. Top domain expiration in the history goes to – Foursquare
Our number one domain expiration goes to a company that at that time raised $10 million in funding and then dropped the ball. The only reason Microsoft didn’t make #1 is that passport.com is not their main domain. Foursquare.com, on the other hand, is the most valuable equity of that digital company. In the past six months, there were predictions of Foursquare’s IPO and buyout. Whatever they do, they better hold on to their domain, and at least until 2021, they don’t have to worry about that, or perhaps they should.
I guess it’s true what they say. Lesson learned on your skin is learned best.
5 Notable mentions:
1. Clydesdale and Yorkshire Banks forget to renew their domain names
These two major UK banks forgot to renew their domain name, and as a result, their banking services were delayed by days as they reclaimed their website domain. The good news for the bank is that their domain was not snatched up by another party after the registration expired, but the loss and services caused a customer service nightmare.
Source: Confirmed Clydesdale and Yorkshire banks forgot to renew domain name
2. Sitemeter forgets to renew their domain name. Seriously.
Tens of thousands of websites rely upon Sitemeter to provide tracking capabilities: April 4th, 2013 they forgot to renew their domain. It’s another case similar to Foursquare (see above) where a technology company with a digital product forgot to protect one of its main assets.
Source: Sitemeter forgets to renew domain name
3. Marketo, yes that Marketo, fails to renew their domain name on time.
Just when you thought domain expirations are the thing of the past, and everybody learned the auto-renew function with a credit card on file on 10-year renewals, according to The Register “hilarity ensues”. In July 2017 marketing giant Marketo (yes, the organization that was once valued over $1 billion) failed to renew their domain name. Welcome to the club guys.
Source: Marketo’s main domain name expires
4. Sorenson Communications unable to deliver 911 call services due to domain name expiration
Moving on, we have Sorenson Communications, a large US telco that will have to pay a fine of 3 million dollars (that is no typo, you can read the settlement here). Because their domain name expired, their service suffered a three-day outage. Since they are getting paid a lot of money for critical services such as 911, the fine was within that range.
“These requirements ensure that persons with hearing or speech disabilities are able to stay connected with friends and family, and access critical services such as 911 in a manner similar to persons without hearing or speech disabilities”
If Sorensen happened before we posted the original post, they would have made our TOP 5 section easily! I am having a hard time understanding why it took them three days to renew their domain name. Whatever the reason was, we have our nine all-time domain expirations, and by the look of it, we will have more high-profile domain expirations in the future.
5. Parker Hannifin forgets about tema.com, which sells for $128,938 dollars as soon as it expires
Well, it’s May 2020, and the show must go on. Back in 2007 Rectus and its subsidiary Tema announced they are being bought by the giant Parker Hannifin. In the deal worth perhaps hundreds of millions of dollars, Parker Hannifin also got the domain name tema.com.
In 2020 the domain wasn’t renewed and there were multiple drop-catchers waiting. Dropcatch.com announced an auction where the domain name tema.com reached a nice $128,938 dollars.
However, a few days after, this situation took another turn! 888bbb, the highest bidder in the auction, failed to show up with the money so the auction was restarted!
The highest bid in the second auction was $43,805.
6. Serbian bank forgets to renew the domain name
As it often happens, a big bank acquires a small bank. With that bank, along comes a domain name that controls the website, net banking, and mobile application. However, as Startit.rs reported, someone forgot to take over that domain name.
Telenor Serbia acquired KBC bank, which later became Mobi bank. So when Mobi bank services went down, there was a frenzy to find out what exactly happened. Turns out, some systems were running on an old domain name which expired, and then quickly renewed on the day of the debacle.
Tracking domain name expirations and domain age are easy to track with a simple Whois API. But if you are not a developer, why not try our service webmaster.ninja, and get notifications for domain name expirations regardless of your position within the company, or the registrar you are using? You can even track domain names that you don’t own!