I believe that all of you are already familiar with the fact that the ICANN (The Internet Corporation for Assigned Names and Numbers) published a list of new, approved, top-level domains. Domains like .web, .hosting, .music, etc. are only some of them. That approval has caused users great delight, but on the other hand, worried famous brands. Apart from the above domains, there have been .wtf, .sucks, and others, which would be detrimental to them because malicious users can register and use it against them.
This fear is justified, because already there are over 84 applications* infringement of intellectual property at ICANN. Many large companies such as Apple registered the domain name with a number of new extensions, such as: apple.guru, iphone.guru, ipad.guru, mac.guru, imovie.camera.
Canon has also registered the names: canon.photography etc.
ICANN can immediately remove a domain name containing the brand name, while other abuses must be file a privately.
After all, there are few questions unanswered…
Should a smaller brand, worry about new gTLD packs?
The answer to this question is difficult to define because it all depends of what kind of industry you are in. If it is about the food or the IT industry, which is also the most vulnerable, then you definitely should take care to prevent the registration of such domain names by third parties by buying domain for yourself so it becomes protected ie. unavailable for others.
Can the newly approved gTLDs threaten the traditional domain?
The answer to this question is definitely negative. New gTLDs are not so much affected by the very popular domains like .com, .net, and others which have been going for years and the users choose most. It should also be noted that the substantial difference in price as another confirmation that the new gTLDs certainly don’t endanger the traditional.
A few tips in the end….
- Domain monitoring is recommended for better protection from infringement and better reactions in case it happens.
It is good to know that new domains are not the only danger. The danger was already here because malicious user can register *.com domain that is harmful for a brand, for example iphonesucks.com or something like that.
Also, malicious user can register gucciwatches.com domain and organize production and sale of copied Gucci watches from some country. They can make a viral ad and spam thousands of people. Final result would be making a profit from selling copies, but damaged (or should we say robbed) users and mostly – Gucci brand.
- Pre-registration (consider whether there is a real need for it)
- Make sure you have registered extensions like (.com / .net) or extension with your country’s TLD
- Keep in mind that some browsers do not support the new gTLDs yet (referring to Android devices)