New gTLDs and brands


I believe that all of you are already familiar with the fact that the ICANN (The Internet Corporation for Assigned Names and Numbers) published a list of new, approved, top-level domains. Domains like .web, .hosting, .music, etc. are only some of them. That approval has caused users great delight, but on the other hand, worried famous brands. Apart from the above domains, there have been .wtf, .sucks, and others, which would be detrimental to them because malicious users can register and use it against them.

This fear is justified, because already there are over 84 applications* infringement of intellectual property at ICANN. Many large companies such as Apple registered the domain name with a number of new extensions, such as:,,,,
Canon has also registered the names: etc.

ICANN can immediately remove a domain name containing the brand name, while other abuses must be file a privately.

After all, there are few questions unanswered…

Should a smaller brand, worry about new gTLD packs?

The answer to this question is difficult to define because it all depends of what kind of industry you are in. If it is about the food or the IT industry, which is also the most vulnerable, then you definitely should take care to prevent the registration of such domain names by third parties by buying domain for yourself so it becomes protected ie. unavailable for others.

Can the newly approved gTLDs threaten the traditional domain?

The answer to this question is definitely negative. New gTLDs are not so much affected by the very popular domains like .com, .net, and others which have been going for years and the users choose most. It should also be noted that the substantial difference in price as another confirmation that the new gTLDs certainly don’t endanger the traditional.

A few tips in the end….

- Domain monitoring is recommended for better protection from infringement and better reactions in case it happens.
It is good to know that new domains are not the only danger. The danger was already here because malicious user can register *.com domain that is harmful for a brand, for example or something like that.
Also, malicious user can register domain and organize production and sale of copied Gucci watches from some country. They can make a viral ad and spam thousands of people. Final result would be making a profit from selling copies, but damaged (or should we say robbed) users and mostly – Gucci brand.
- Pre-registration (consider whether there is a real need for it)
- Make sure you have registered extensions like (.com / .net) or extension with your country’s TLD
- Keep in mind that some browsers do not support the new gTLDs yet (referring to Android devices)

The list of new gTLDs can be found here. Also, more information about the gTLD can be found on the official ICANN website.

Branimir Grabovac

Branimir founded a hosting company when he was 15 and sold it three years later to one of the biggest Croatian hosting companies. Branimir has 3+ years of experience in business development and more then 8 years of experience in web design and programming.

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5 all-time domain expirations in Internet’s history

One of the worst things that you can do as a website owner is let your domain expire. A domain name is a copyrighted web address which directs users to a website. Domain names are a big business and with a great domain name it’s much easier for visitors to find a website on the web. Popular domain names like have multiple variations as companies will buy the rights to multiple domains based off of geographical locations as well as to make sure that their pages are regularly visited.  By using resources such as WHOIS it’s fairly easy to look up when domains were registered and when they are going to expire. Perhaps one of the biggest problems with domain expiry is that once a domain does expire anyone can reregister for that domain requiring even major companies to pay thousands or even millions of dollars to get their web address back. Expired domain names make a massive impact when it comes to lost finances on the web and more. Gather around the fire folks, cause here are the top 5 blunders of all time when it comes to domain expiry and the problems that they caused.

5. In April of 2012 the second largest online travel site for Indian tourists, responsible for up to 30% of the online travel related transactions in India forgot to renew their domain name. This Rs.370 billion industry lost countless customers and lost their partnership with the State Bank of India who produced a custom travel credit card with the company. It has not been as successful since.

Source: forgets to renew their domain, site inactive forgets to renew their domain, site inactive forgets to renew their domain, site inactive

4. The 22nd largest bank in the United States, Regions Bank that contains over 1700 branches and 2400 ATMs, forgot to renew their domain name in April of 2013. Customers lost the ability to access online banking, online services and access to the main bank website. The bank was forced to make a public apology and Web services were down for close to a week.

Source: Major Bank Forgets to Renew Domain Name: Entire Online Operation Goes Down

Dallas Cowboys forget to renew their domain name

Dallas Cowboys forget to renew their domain name

3. Perhaps one of the most famous examples that got #3 comes from the Dallas Cowboys. The team forgot to renew their domain name in 2010 during a major news brief where they fired their head coach. The domain name that was purchased just years earlier it expired and the website was replaced by two boys playing soccer and contact information for the sale. The organization had to pay out the registrar of the domain name and the website was down for several days. Please don’t tell me the head coach registered the domain…

Source: Dallas Cowboys fire coach, forget to renew their web domain

2. This one was a biggie back in 1999 when:”Microsoft forgets to pay for domain renewal causing Hotmail (among other sites) to be impossible to reach for many users.” You read that right, about 15 years ago, Microsoft forgot to renew their domain name and made the headlines, especially in the Linux community that was waking up at that time. As that wasn’t bad enough, in 2003, again Microsoft forgot to renew an important domain, this time!

Source: Slashdot: Microsoft forgets to renew their domain name
Source 2: The guy that captured the domain auctioned the $500 check it got from Microsoft for the domain, and donated the money he got
Source 3: Microsoft forgets to renew domain

1. For our number one forgetfulness,
that could be described as Alzheimer’s brother goes to a company that at that time raised $10 million in funding, and then drops the ball. The only reason Microsoft didn’t make #1 is because is not their main domain. on the other hand is the most valuable equity of that digital company. In the past 6 months there were predictions of Foursquare’s IPO and buyout. Whatever they do, they better hold on to their domain, and at least until 2021 they don’t have to worry about that, or perhaps they should.

Foursquare forgets to renew it's domain name

Foursquare forgets to renew it’s domain name

I guess it’s true what they say. Lesson learned on your own skin is learned best.

Source: Techcrunch – Foursquare forgets to renew it’s domain name


Notable mentions:
Clydesdayle and Yorkshire Banks: these two major UK banks forgot to renew their domain names and as a result their banking services were delayed by days as they reclaimed their website domain back. The good news for the bank is that their domain was not snatched up by another party after the registration expired, but the loss and services caused a customer service nightmare.
Source: Confirmed Clydesdale and Yorkshire banks forgot to renew domain name

Tens of thousands of websites rely upon Sitemeter to provide tracking capabilities: April 4th 2013 they forgot to renew their domain.
Source: Sitemeter forgets to renew domain name

Goran Duskic

I am the founder and CEO of WhoAPI with decade of experience in business development, online marketing strategy in the hosting and domain industry.

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Partnering with SoftLayer under the Startup catalyst program

I am proud to announce today that we have finished succesfully the moving of our API server and several others to the SoftLayer’s datacenter in Amsterdam. Our users should feel an increase in speed of service, as we keep improving both our infrastructure, and our technology.

WhoAPI joins SoftLayer's startup catalyst program

WhoAPI joins SoftLayer’s startup catalyst program

We found a great partner in SoftLayer’s support team, and especially Jonathan Wisler (who spotted WhoAPI project in April 2012, before many, at the World Hosting Days) Joshua Krammes, Andy Muy and Anna Bofill Bert. Thanks guys.

Joshua Krammes - SoftLayerHere’s what Joshua (Vice President of Community Development) had to say about this.

“SoftLayer has always been committed to entrepreneurs and helping the global community with next-generation innovation. As a startup ourselves in 2005, we know what resources entrepreneurs need in order to build a successful company. We feel strongly we have done that ourselves. Our recent acquisition by IBM also allows us to broaden our support of early stage technology, born-on-the-web companies through a deep expansion of our data center footprint, including Hong Kong, London, Paris, and several other locations in 2014.
As evidenced by our work with over 1,500 startups through our Catalyst Incubator program, and our work with companies like WhoAPI, SoftLayer puts it’s reputation on the line to help the startup community.”

WhoAPI earned it’s entry in the Startup Catalyst program as one of the participants of 500 startups accelerator programs in batch 5 during the winter 2012 accelerator process.

If you would like to take a look inside in one of SoftLayer’s datacenters here you go. That sound inside just gives me goosebumps!

Stay tuned for more great news.

Goran Duskic

I am the founder and CEO of WhoAPI with decade of experience in business development, online marketing strategy in the hosting and domain industry.

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