Are you providing SAAS in a B2B environment and getting signups on a daily basis? If so, converting your signups to paid clients is probably one of the most difficult and most important tasks you are facing. I am sure that as a business owner or a sales executive, you want those numbers to go up every day. Not to mention, it is one thing to get a client, and another to keep one. AND there’s this thing called client size, whales and whatnot… Everybody loves doing business with large companies! It can certainly prove to be more lucrative, as they certainly have the budget.
So imagine if there was an automatic way to alert you in an instant that a large client just signed up for a free account on your website! Well, that’s exactly what our Domain Score API can help you with. Once someone signs up on your website and leaves their email address, our Domain Score API can create a reputation score for that domain name. This number can then show up in your Admin, Salesforce or email marketing automation. You don’t have to share the email with us; just enter the domain name in the request, and we will return you the reputation score. I already wrote about the importance of follow-up and email marketing automation in our “Is this your online marketing grind” post, and our Domain Score API is a perfect add-on.
Opportunity window for follow up
This way, you can immediately separate the VIP signups and address them differently. I am not saying you should leave any stones unturned, but if you don’t have the bandwidth to email, telephone, and contact each and every person that signs up within the hour, then I am positive you need help in picking the people you can contact. If you are providing SAAS in a B2B environment, there’s a good chance you are doing business globally. What happens if you want to follow up with someone in Australia, India, Germany, United Kingdom, United States? It’s hard getting someone on the phone, and it’s hard finding the right time to call. If you call within 15 minutes of a signup, there’s a good chance the timing is right because the person is evaluating your service, they just signed up. Also, even if you are automatically following up with tools like the ones I mentioned in an earlier post, with the reputation score you can create a different email for more important signups. With Domain Score API, you could immediately be notified of an important signup, which would basically allow you to contact the person within the signup process. If, during the signup process, they left you a phone number, you could call them just 5 minutes after they signed up! They would feel like a VIP, and it would increase your conversion chances dramatically because you would catch them during the decision-making process.
I would like to show you how we integrated this into our own system. Due to security and privacy reasons, we had to white-out most of the information, but the most important information is still there. This screenshot is a live example of signups on whoapi.com, and serves as a great example. Let’s say you are from Europe like me, and you’d never heard of Texas Roadhouse – you would probably overlook that signup. Here we’ve added a new column called “score” and we display the data that’s provided with our Domain Score API. Incidentally, the user from 7parkdata.com upgraded, but we were unsuccessful at reaching out to texasroadhouse.com.
The signup with the email on domain name texasroadhouse.com has a reputation score of 90. Since this is extremely high, you are prompted and motivated to try to close or upgrade this client as soon as possible. If you haven’t heard of Texas Roadhouse, they are a chain of restaurants that’s traded on the New York Stock Exchange and they operate in about 450 (July 2015) locations.
Right now, our Domain Score API is in beta, as we just launched it and our scoring system will improve over time. But right now we can guarantee that we will detect reputable clients. Also, an important thing to note is that Domain Score API probably won’t work well if you want to use it to analyze threats (domains with a negative score).
To learn more about our Domain Score API, click here.