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How we went to ICANN44 in Prague and met one of the biggest domainers in the world

Sometimes you get a great idea about a web site. You check the availability of that domain name on your iPhone, maybe you register a domain name, and that’s that.

However there’s a different world. There’s a world where people live this every minute of every day. There’s a world where companies and even individuals register several hundred thousand domain names, even 1 million. Can you imagine that? The man I am about to introduce even applied for his own TLD’s. 54 of them. Have I mentioned that one of his companies Uniregistry is about to shell out around 60 million $ to secure them? They are applying for: art, auction, audio, auto, blackfriday, cas, christmas, click, country, deal, design, diet, family, fashion, flowers, free, furniture, game, garden, gift, gratis, guitars, help, hiphop, home, hosting, inc, juegos, link, lol, love, marketing, media, mom, news, photo, pics, pizza, property, racing, realestate, restaurant, sale, save, school, sexy, shopping, store, style, tattoo, team, tech, video, yoga. Which do you like?

Frank Schilling plans to own a good portion of the new Internet
Frank Schilling plans to own a good portion of the new Internet

Frank Schilling. Frank Schilling. Frank Schilling! If you spent at least one hour researching the domaining industry, his name will popup. If you are a domainer, you didn’t have to read his name three times. Just for the sake of the interview, let’s mention Schilling own Wikipedia page.

If you are looking for a definition of a domain investor, Schilling’s it. His portfolio of domain names is one of the largest privately owned, and estimated to be valued in the vicinity of $500 million dollars.

Like Mike Mann (who’s interview we published recently), Schilling also has a patent. He has a “Generic Top Level Domain Rerouting System”.

I love domain patents, so I will briefly explain what Schilling patent does.
A domain name server is provided with a set of pseudo domains corresponding to typographical variation of registered domains. The domain name server is configured to provide an error-correction response to a query corresponding to a pseudo domain. The domain name server may be implemented as a TLD server, a root server, or as an adjuct to a network DNS cache, among other embodiments.
In plain english, it means that if a user typres in whoapi.vom, the browser would open instead of the typed in address. On more information about how the DNS works, check out this awesome video!

I actually had the opportunity, pleasure and honour to meet Frank in person just a week ago! We were both at the ICANN44 conference in Prague. I think it’s definitely worth mentioning that apart from such a huge success Frank has had with his domain business, he is still a down to earth, outgoing, easy to talk to guy. Prior to meeting him I had huge expectations, and Frank impressed me. You should definitely check out a comprehensive story about him called “Nice guy finishes first“, because beneath all that success, Frank is still a nice guy. And that my fellow entrepreneurs was so impressive to see!

WhoAPI was at the ICANN conference
WhoAPI was at the ICANN conference

Written by Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni. Author of a white paper "Domain Disclosure: Dirty Dozen" and eBook "26 Fundraising Questions for Startups".

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