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How we went to ICANN44 in Prague and met one of the biggest domainers in the world

Sometimes you get a great idea about a web site. You check the availability of that domain name on your iPhone, maybe you register a domain name, and that’s that.

However, there’s a different world. There’s a world where people live this every minute of every day. There’s a world where companies and even individuals register several hundred thousand domain names, even 1 million. Can you imagine that? The man I am about to introduce even applied for his own TLD’s. 54 of them. Have I mentioned that one of his companies Uniregistry is about to shell out around 60 million $ to secure them? They are applying for: art, auction, audio, auto, blackfriday, cas, christmas, click, country, deal, design, diet, family, fashion, flowers, free, furniture, game, garden, gift, gratis, guitars, help, hiphop, home, hosting, inc, juegos, link, lol, love, marketing, media, mom, news, photo, pics, pizza, property, racing, realestate, restaurant, sale, save, school, sexy, shopping, store, style, tattoo, team, tech, video, yoga. Which do you like?

Frank Schilling plans to own a good portion of the new Internet
Frank Schilling plans to own a good portion of the new Internet

Frank Schilling. Frank Schilling. Frank Schilling! If you spent at least one hour researching the domaining industry, his name will pop up. If you are a domainer, you didn’t have to read his name three times. And, if you are looking for a definition of a domain investor, Schilling’s it. His portfolio of domain names is one of the largest privately owned, and estimated to be valued in the vicinity of millions of dollars.

Like Mike Mann (who’s interview we published recently), Schilling also has a patent. He has a “Generic Top Level Domain Rerouting System”.

I love domain patents, so I will briefly explain what Schilling patent does.
A domain name server is provided with a set of pseudo domains corresponding to a typographical variation of registered domains. The domain name server is configured to provide an error-correction response to a query corresponding to a pseudo domain. The domain name server may be implemented as a TLD server, a root server, or as an adjunct to a network DNS cache, among other embodiments.
In plain English, it means that if a user types in whoapi.vom, the browser would open instead of the typed in address. On more information about how the DNS works, check out this awesome video!

I actually had the opportunity, pleasure and honor to meet Frank in person just a week ago! We were both at the ICANN44 conference in Prague. I think it’s definitely worth mentioning that apart from such a huge success Frank has had with his domain business, he is still a down to earth, outgoing, easy to talk to. Prior to meeting him I had huge expectations, and Frank still managed to impress me. You should definitely check out a comprehensive story about him called “Nice guy finishes first“, because, beneath all that success, Frank is still a nice guy. And that my fellow entrepreneurs, was so impressive to see!

WhoAPI was at the ICANN conference
WhoAPI was at the ICANN conference

Written by Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni. Author of a white paper "Domain Disclosure: Dirty Dozen" and eBook "26 Fundraising Questions for Startups".

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