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How to utilize the potential of an expired domain name?

A number of online entrepreneurs struggle hard to make an online presence in this ever competitive world of internet entrepreneurship. Surveys state that around 70 percent of new entrepreneurs shut their businesses due to lack of decent income in one or two years of establishment. However, buying an expired domain can be an excellent source of making a decent income. Expired domains have the potential to generate a big and countable income. With each passing day and faster-growing internet concepts, everyone is now realizing the potential of domain names.

Finding and selling expired domain names

The trading of expired domain names is becoming one of the most profitable businesses, along with having fewer risks involved. Similar to scrap materials, expired domains can be used to make a decent income. There are a number of ways to utilize expired domains and make them a great asset. However, this requires the ability to recognize the right expired domain name to create good online wealth.

expired domain names
Expired domain names

Some of the numerous ways in which an expired domain can be utilized by the website owners are:

  • Increase in traffic: Web traffic enhances the value of the domains and is highly demanded by website owners. Redirecting and increasing traffic to your website can be feasibly cheaper with the use of the expired domain. You can efficiently utilize the potential of expired domains to send people to the main website. More traffic incorporates more opportunities and options to make more money. There are also a number of advertising methods to increase traffic on your website.
  • Transform expired domains into websites: You can use the latest web designing techniques and technologies to create a mini website of your own with expired domain names. You can, later on, sell these websites at a great price to any interested buyer, making a decent income.
  • Buy expired domains that are still online: Purchasing the expired domains which still have websites can be most beneficial. This type of domain expiration usually results from the negligence of the owner to renew the domain name. Most of these websites already have incoming traffic and some may have directory listing that can be effectively used to create great traffic.
  • Domain flipping: Domain flipping is transforming the expired domain into a profitable entity. Domain flipping too has the potential to add great value to your web domain. You must ensure that the expired domain you buy can be transformed into a flipping exercise when needed.
  • Sell it to the interested buyer: You can also sell the expired domain name at a great price to any interested buyer. There are a number of interested buyers who can pay a decent cost for valuable expired domain names.
  • By using pay-per-click programs: Although pay-per-click programs are a bit costly, they can be very beneficial for you. There are a number of web surfers who instantly click to see what is happening and how your website is looking. This can increase your web traffic.

What do professional domain investors do?

Along with these techniques to create a valuable and decent income, one should also be sure to choose and identify the correct and most valuable expired domain name. There are several techniques and ways to choose such domains from a bunch of expired domains. Professional expired domain investors generally avoid long domain names having a number of suffixes and prefixes attached with them. Long words having hyphens between several words are generally inferior and have less potential than simple and short domain names.

expired domain names in business

Usage of trending keywords or the keywords that are in excessive demand is another common technique. People generally search for information by the use of keywords and phrases in it. A good expired domain name can be created by using these simple techniques. You can also use different techniques with other ways to search and choose a good valuable expired domain name. Purchasing a good expired domain name is the best option for the new entrepreneurs to make a decent income with their initial or starting investments. Choosing a valuable expired domain name can lead to a successful path.

As the saying goes – “one man’s trash is another one’s treasure”, it fits with the case of expired domain names. So, there are ample of ways and techniques to create online wealth. It mainly depends on the way you plan to make use of your domain name.

Written by Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni. Author of a white paper "Domain Disclosure: Dirty Dozen" and eBook "26 Fundraising Questions for Startups".

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  1. Dear sir,i am new to online business and will like to make decent income from expired domain name but i dont know how to go about.
    However,i will need your help in this regard.
    Thank you as i look forward to hearing from you.
    Ezekiel

  2. is it safe to use expired domain as primary money site?
    if yes, shud that expired domain belong to same niche as the planned primary money site?

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