Years ago when I was first starting out in my digital marketing career, I didn’t know how to use autoresponders. Whenever I asked a marketing consultant to give advice on online marketing, they will always recommend using autoresponders. Though these email marketing tools have been around for a while, many marketers are still missing out on this robust marketing strategy and have not rolled them in their marketing mix. Remember, it is a highly effective technique for winning sales. It is easy, automatic, and is one of the best returns on a marketing venture you will ever get. Therefore it is necessary to familiarize ourselves on how to use autoresponders and begin our journey.
This post provides what autoresponders are and what are the services that provide this highly effective technique to increase engagement, leads, and sales.
Autoresponders are marketing tools that automatically send messages to people who are interested in your business. Autoresponders send emails automatically to your mailing list (subscribers) at time-intervals that you pre-select. The process starts when someone subscribes to your general email list. You can also create separate lists for those who are interested in particular content, for example, white papers. There are many benefits of this effective marketing tool.
How to use autoresponders and what are top benefits:
- It saves you marketing dollars and get a better investment
- It facilitates continuous marketing without hiring any resource
- Regular communication creates repeat sales
- Direct more subscribers to your website or blog
- Excellent branding with all the emails
- Get measurable results
- Never miss the opportunity to follow any single customer
- Build trust with your prospects and customers
When you use autoresponders properly, you can automate a lot of important activities. Let’s say you would like to customize your messages to suit specific sections of your mailing list, no problem! To send out autoresponders, you have to use web applications or tools like GetResponse, MailChimp, Aweber, Constant Contact and more. These are all dedicated web tools for hosting mailing lists and sending autoresponders.
Listed below are the 10 autoresponders available for the marketers today.
MailChimp is a fantastic tool for you if you are a start-up. They have a great plan, “forever free” that permits you to create a list for free as long as your list is under 500 users. It is the best platform to start if you don’t want to pay for this marketing tactic in the beginning or want to give it a trial.
Aweber is ideal for you if you handle a list in thousands and collect leads through the Internet. Although it will not permit you to add leads from offline sources, however for the online lists, it has the best deliverability rating in the market.
If you run a huge business or have a list larger than 50,000 subscribers, you should opt for InfusionSoft. The monthly subscription of this tool is expensive because they designed it for successful companies who are in need of robust marketing techniques.
Constant Contact is an email marketing tool for you if you are fond of HTML or graphical emails. They are designed for marketers who have an email list in hundreds, thousands or up to tens of thousands.
Small to medium-sized businesses who do not want to import outside list find iContact an ideal autoresponder tool. The tool allows you to add people manually or through import.
GetResponse is a tool designed for small businesses catering mainly to list sizes of mid-tens of thousands or less. The tool has a good repute in the market and email with excellent features. I personally use this tool, and so happy with the results that I also promote it in this “How to use autoresponders” post!
iShoppingCart is for you if you want to incorporate your email with your shopping cart. It offers a one-stop solution for both payment processing and email marketing. Furthermore, it is equipped with the feature to separate lists and email only buyers or your entire list. Definitely one of the most trustworthy shopping cart services available on the Internet today. I should note one negative point, their deliverability rates are not that high.
Autoresponse Plus (ARP Reach)
Also known as ARP Reach, Autoresponse Plus is an ideal choice for doing co-registration. You can also use this tool for standard email marketing.
If you run a data-driven business, Campaign Monitor is the email marketing tool designed for you. You can easily track your data, including open rates and clicks, through an analytics interface. It is suitable for those who want to identify what topics do better than others or want to split test emails.
Office AutoPilot is an autoresponder tool that adds a level of superiority to the standard autoresponder solution. You can line up this versatile tool to perform many tasks using their if-then rules. In simple words, you can program it what to do if certain things occur.
So, these are some of the most popular autoresponder tools available in the market today. You have the liberty to choose from a wide range, right from free to highly paid tools, and from tools with basic features to complex analytics and shopping cart integration. I hope that now you have a little better understanding of how to use autoresponders. Whichever option you choose, Domain Score API is here to help you sort out the quality of emails you have on your list.