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gTLD – Dawn of a New Era

I am writing this post wondering if gTLD will change the way we think of domains. However, it’s no strange thing to happen, you develop a product, and then people use it entirely differently. It happened so many times, why not expect this to happen with the gTLD? Off-course some gTLD’s will be more popular (.pop), some will be more secure (.secure), some will be just… .ego And some will be juuuust premium (.rich). You can check the full list of current new TLD proposals.

The way I see it, ICANN changed their model to selling to resellers, creating various registrars, and now opening hundreds of possibilities to gold rushes. Most recent gold rushes like .me and .xxx had some ups and down. DotMe got some cool services like, but in regards to .xxx let’s be honest. Most of the registers advertised this as “protect your brand”. What did we think was going to happen? I mean, GoDaddy has some strong sexy ads, but this would be way too much even for them. Especially with the SOPA fiasco going on.

Reuters hails the new Internet revolution

When it comes to gTLD’s, my opinion is biased. In one view you have previous attempts (sort of a warm-up for gTLD if you will), that haven’t exactly caught on fire (.jobs, .travel). Maybe would be cool, but I can’t think of anything else. And even if you are interested in certain gTLD, like .hotel (so you could sell domain registration to hotels) who knows what the price is going to be, and who will handle the registration. It’s one thing when a respectable, experienced registrar like GoDaddy, Network Solutions, Enom, Tucows handles registrations, and it’s different when someone who cashed out 5000$ + 185.000$ (or even more) handles the registration process (customer services, marketing, security, pricing, etc). More about this from Michael Salazar new gTLD program director at ICANN.

Is .secure going to be secure enough?

Will new gTLD .secure be secure enough?
Will new gTLD .secure be secure enough?

What would happen if somehow the “system” forgot who is the owner of every .com in the world? Ergo, security is important. Although ICANN will not consider applications from anything other than established corporations, institutions or other organizations in good standing. When it comes to marketing a TLD, one is popular to that extent to which someone advertises it!

Are we making the same mistake twice? .mil? What the heck were they thinking? What I am trying to say is that this has some huge opportunities, but risks as well. At one point you could create so powerful gTLD that spawns hole new breed of web startups and websites. Something like Facebook games (.fbgames), I am not sure. But also you could have disputes. After all, these are words that are being bought.

I remember when someone sued Google by questioning them about who gave them the right to sell keywords (via Google AdWords). And who gave their clients the right to advertise on a certain word. Same is happening here. If a corporation decides to buy .apple, what happens to the fruit, or the worlds apple makers, or apple juice, etc. Please, have in mind I am not saying this has any logic, I am just stating out facts. Although, I do embrace change and freedom, so I welcome the gTLD’s (as I did with AdWords).

Will this confuse less technically educated people? If they read hilton.hotel, are we going to bring back deprecated “www”? Are they going to write in the address bar, adding the .com because they are not technically sophisticated to know what is the .gTLD. Sure, if you are still reading this post, you know what’s a gTLD (and I wrote this post specifically for you, which is precisely why I haven’t explained in the beginning what is a gTLD). But what about your cousin who always asks you to fix his computer?

More segmentation for domainers, more work for WhoAPI

How will the whois on new gTLD's work?
How will the whois on new gTLD’s work?

Some domainers heard about the problem when you want to find whois information about a domain that is registered through GoDaddy, and all you get is a link to GoDaddy’s whois. Well, chances are, you could be getting those messages for some new gTLD’s. Hopefully, WhoAPI will find a way to solve that problem, and we are working hard on it.

Preordering gTLD’s
Although some companies have already started selling and promoting certain gTLD’s I wouldn’t be so sure to jump to the ball and preregister them. I was going to point you in the direction of the (they announced that preregistration’s of .app are opened) but their website is down, which proves my theory.

I constantly hear people whining – I wish I could go back to the nineties, and register some great domains. I wish I had some short domains. I wish, I wish, I wish. Well people, instead of wishing, do something about it, today! Instead of saying: “I wish I had a great domain.”, say: “I will have a great domain!” just choose the tld. Change brings opportunities, and with the gTLD, lots of tremendous opportunities await domainers. Sharpen your skills and prepare for the golden age. 🙂

Written by Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni. Author of a white paper "Domain Disclosure: Dirty Dozen" and eBook "26 Fundraising Questions for Startups".

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