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Domains for AdWords and SEO

You’ve got a great idea to start a new business or create a new product? Note that you must create a good website to present the same to your clients / customers. Before you even get there you are probably struggling with that first step – how to choose a good (domain) name?

Do not worry, you’re not alone. At a time when there are hundreds of millions of already registered domain names, it is very difficult to choose a quality and simple domain that will be of use. “Be of use” implies the search engines, or to put it in another way, “be found”. So, when choosing a domain for your website or business, it is very important that it meets some basic standards that will help you in search engine optimization and Google advertising.

Some Basic Differences Between SEO and AdWords:

  • SEO targets high traffic keywords mentioned on your website.
  • AdWords targets numerous variations that you have around particular keywords.
  • The SEO process on a website takes time before seeing optimum results.
  • AdWords runs on sites that register for Google Ads, the Google search engine and on Google Affiliate Sites.
  • SEO optimizes the site’s position, moving it up the ranks, ultimately moving it to the 1st page on Google.
  • With AdWords, client pays for each click a visitor makes on their advertisement, this could be costly.
  • With SEO the client does not pay for each click, it is rather a monthly cost that an SEO company in order for them to work on your website to get it to the first page of Google’s search results, and other search engines.
  • AdWords is a rapid method in generating your sales and leads.
  • If an AdWords client stops paying for the placement of their ad, their ad is pulled immediately.
  • If SEO is stopped, the ranking of their website decreases over a period of time. Moving their site
    down the ranks, from a ranking first to eventually dropping out of everybody’s sight on second page.

What is better for my company?

Depends. This can best be determined by analysis of what you sell. Organic SEO is usually expensive and time-consuming process. Although this can lead to significant payment and an excellent return on investment, organic SEO will usually require high monthly investment, or a lot of time, if it is done in-house.

In addition, organic SEO takes time to bear fruit. It is not uncommon for an organic campaign to start delivering results only after six months (or more) of hard work. SEO is a marathon, not a sprint.

When it comes to Google advertising, there are some distinct advantages of their own. AdWords campaign can be up and running in 24 hours. In addition it can be started with a much smaller budget. For this reason, AdWords can be a great program for smaller organizations or companies with lower budgets. AdWords is highly customizable allowing advertisers to quickly tweak, experiment with, and optimize campaigns on-the-fly.

Problems with AdWords & SEO:

Many keyword heavy domains are taken.

Take this research as an example. Out of 632 keywords in the most expensive niche on AdWords (insurance), all but one key phrase were taken as domain names.

So it’s obvious a lot of AdWords experts are using particular domain names for their AdWords strategies to get the edge against competition. If you are not doing it, start now.

Some basic tips when choosing a domain name are:

  • Short – easy to type
  • Memorable – you will build your brand faster and easier
  • .com – recommended if you plan to sell your products / services internationally
  • Easy to type – no space for typing mistakes

On the same note try to avoid:

  • Long domains stuffed with keywords – it will not help for better positioning
  • Multi-term domain names – hard to remember, the possibility of errors
  • Numbers and special characters etc.

Research your keywords.

You need to do your homework and see if your idea can get a domain that it’s good for SEO. Enter the keywords that you think are the best choice and see if it is really so using the Google Keyword Planner.

Google AdWords Keyword Tool
Google AdWords Keyword Planner Tool

It is this research with Keyword Planner that is necessary to look for keywords that are balanced in this terms:

Global Monthly Searches – this will help you to see how popular the keyword is, and how many people are searching for that keyword with the approximation of each month. The larger the number, the more chances you have to get a large amount of traffic to your website.

CPC – it will tell you what is the average cost per click for the keyword in AdWords. This is important because of the high converting keywords are really expensive and those words with a high CPC is likely to give visitors that relate to your business and convert better.

Competition – This information will tell you how difficult it is to rank for a particular keyword. With high competition you will have a really hard time trying to rank higher in the search engines, they look for high and low competition.

After you determine some quality keywords, to verify the domain, you can use our domain checker that allows you to quickly and easily check whether the requested domain is free.


Domain availability checks with Javascript
Domain availability checks with Javascript

After checking the “go” button, the WDC will show you available domains for chosen keywords and that’s it. The only thing that’s left to do is to choose a domain registry to register your that best domain for your business. 🙂

Written by Branimir Grabovac

Branimir founded a hosting company when he was 15 and sold it three years later to one of the biggest Croatian hosting companies. Branimir has 3+ years of experience in business development and more then 8 years of experience in web design and programming.

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