I think that marketing automation is awesome. I mentioned this in one of my earlier posts Is This Your Online Marketing Grind, but there I mention the entire toolset. Here I want to focus only on marketing automation. It’s a system of tools and mechanisms that assist in automating the ongoing communications with customers and at the same time maintain delivery of a high degree of personalized content. This ensures the subscribers receive tailored content they simply want to read. With such a level of sophistication, obviously, you would want the best marketing automation tools that are out there.
Who should use email marketing automation? This is a very common question asked by the marketers. Any business with an online presence can automate their promotions and can reach their sales potential by sending the right offer to the right person at the right time. Excellent email marketing automation systems provide dedicated integrations with CRM platforms and e-commerce by sharing APIs. The marketers who are using these tools say that the biggest advantage of automation is saving time, increased customer engagement, timely communication and increased opportunities.
It is obvious there is no one-size-fits-all email marketing automation tool. The best tool for you will be one that will meet your business needs, budget, the size of your list, which type of integration you need and much more.
There are a lot of options available in the market for email marketing automation. If you do the research, it will help you choose good beginner as well as advanced tools.
A roundup of top 10 best marketing automation tools
Here we will discuss 10 most popular or best marketing automation tools that we picked in 2018.
ActiveCampaign is one of the most affordable and easy to use tools. Small to medium-sized businesses will find the most feature-packed tools. The striking thing about ActiveCampaign is that it has its own CRM system for managing leads. To summarize, it is a one-stop platform for handling small business sales and marketing. It also allows you to build automation campaigns to different segments of your list. On top of this, you can also add conditional content to emails so that you can tailor the information you have collected on your leads/ subscribers.
GetResponse is a user-friendly platform and your lists can be imported in seconds. They have more than 500 mobile-optimized templates. They make it easy for beginners to create professional looking newsletters and autoresponders. For the advanced users, they have done A/B testing very well. With this, you can easily split test the body content, subject line, sender name or even the time of the day. Their API and customer service is also good. In a nutshell, they have put a lot of things into important things that matter a lot.
MailChimp has a well-designed user interface and powerful functionality. Their campaign builder makes building campaign a breeze and even for a complete beginner, importing and exporting lists is quite easy. They are the only email marketing service to offer 100% free account. This email marketing automation tool has a huge variety of integrations. You can easily connect to LeadPages, Instapage, Facebook, Hubspot, WordPress and more because Mailchimp will integrate with them.
ConvertKit is mainly designed for the bloggers and constitutes a wide range of tools which help bloggers build their list and promote their content. One of its advantages is a well-structured administration and simple automation features. ConvertKit has a dedicated section for designing email campaigns around web courses. This is really an invaluable feature for the bloggers and information marketers. It was founded by Nathan Barry, author of The App Design Handbook, and several others. Also, ConvertKit is part of open data movement, and you can see their revenue numbers here.
Aweber is a cost-effective and easy to use email marketing automation platform. If you are more advanced in email marketing, you will enjoy the good features of Aweber. It has a feature by the name of split testing that helps you send different variations of a campaign to different segments of your list. This lets you compare your engagement rates. They provide autoresponders, RSS-to-email, and several third-party integrations. One of their useful integration is with WordPress. It helps you add email signup forms to your website in a single click. This is hands down one of the best marketing automation tools.
Though expensive, Infusionsoft is a full sales and marketing automation tool. It is a full CRM system that really makes sense for those whose business revolves around selling products on the Internet. Infusionsoft is also a good choice if you are running a business with at least turn up of $150K per year. If you are a beginner and have just started with email marketing, this platform is not for you.
Constant Contact is an email marketing automation tool with great features. They offer every customer a coach to help with any problem or queries they have. It is a great one-stop automation tool for those marketers who want to grow their customer base.
SendinBlue holds the repute of being one on the most trustworthy email services. If you are looking for an automation tool that combines transactional email with email marketing, SendinBlue is the right option for you.
Campaign Monitor is a popular email marketing automation tool. They have a beautiful drag and drop email builder that allows you to use professionally designed templates and make them your own. The other features include drag and drop segmentation, A/B testing, and tracking.
HubSpot permits you to create personalized automated email workflows that will give good results. This email marketing automation platform ranks on the top in customer satisfaction. This platform is also leading in regards to attracting more visitors and leads to your website.
Hope you enjoyed reading the above post on best marketing automation tools. If we have missed your preferred platforms, let us know about it in the comment sections below. If you are using any of these services here, we would love to hear if you are doing any type of lead scoring or predictive marketing we would love to hear from you as well.