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Another website downtime? Now face it while being cool and calm.

Just as your face gives you a distinct identity from others and makes you recognizable, your website does the same for your business. Your website plays a crucial part in making your company differ from your competitors. It doesn’t matter whether you mostly function online or offline, your website acts as the face of your business, and its performance is very important. One thing that can be a significant obstacle in the production of your website is its downtime.


Downtime is an inevitable hurdle that almost every business owner faces at some time or another. Downtime is a period in which a system or application fails to function correctly. No access to your website or website downtime for just a small period can cause havoc to your business. Whether you handle your website by yourself or you have hired a professional team to look after its functioning, make sure your website functions correctly. Website downtime may result in numerous serious issues creating disasters to your business.

Effects of website downtime

The inconsistent performance of websites can have the following effects.

  • Loss of revenue – Website downtime reduces potential customers of your business, resulting in loss of profit. Even minutes of downtime can cost in millions. The impact can be more severe if all your business functions online only. However, the impact may also depend on whether you are a small business holder or a large corporation

  • Bad user experience – No matter how elegant your web design is or how good your content is, all your digital marketing strategies are effortless if your website is non-accessible or loads slowly. Visitors always like to visit sites that can serve them faster and better. Why will they stick with your website when your competitors can offer them faster service?

  • Fewer customers No matter what quality and services you deliver, downtime is the best opportunity for your competitors to please your loyal customers. Website downtimes generally have a massive impact on customers’ satisfaction.

  • Reduced search engine ranking- The performance of your website plays a vital role in search engine ranking.  Frequent and constant website downtime contributes a lot to lower your search engine ranking.  

However, ensuring 100% uptime and having zero downtime is almost unattainable. There are various causes of website downtime that may differ from websites to websites. Monitoring and reducing the effects of website downtime can be only achieved by completely knowing the factors responsible for it.

Causes of website downtime

  • Planned downtime: Often websites slow down or are nonaccessible because of various upgrades which are done by web hosts. Due to multiple systems and software updates, your website may often be unavailable, followed by normal functioning afterward. However, being informed about these updates can lessen the impact.

  • Component failure: For the proper functioning of a system or server, components such as hardware and software need to function efficiently. Some downtimes are due to inefficient operation of these components. Any fault in hardware and software eventually leads to website downtime.

  • Hackers or unskilled operations: Many websites also suffer several downtimes due to unintentional or unskilled activities. Various hackers often target particular websites, leading to downtime or slow performance.

  • Natural disasters: Natural disasters are inevitable. No one has control over nature and natural disasters. Earthquakes, landslides, hurricanes, and many disasters have the potential to contribute a lot to website downtime.

After knowing the causes of website downtimes you need to think of various measures to control them. As we know, website downtimes cannot be stopped entirely but its effects can surely be reduced.

Measures to control website downtime

  • Have a DNS backup service: DNS backup service acts as a backup for when your main server is not functioning. It grabs your DNS data and provides an uninterrupted function.

  • Have website monitoring service: Sometimes you may not realize your website has been down until hours after it occurred. This situation can impact your business. So you should have a professional website monitoring service that can instantly notify you about your website downtime and slowdowns.

  • Always have a backup of your database: As prevention is better than cure, you should always have a backup of your database and other essential data.

downtime api

There is no need to panic during website downtimes. During such scenarios, identify the factor and contact a professional team to fix the problem soon. Some downtimes are fixed within hours after detection, but some may even take a day or weeks to fix and resume proper function. Be in direct contact with your support team to fix it as soon as possible. Another important step or measure you need to take is to inform your loyal customers about the problem. If it is planned downtime, notify them in advance about it. This helps in reducing severe impacts and, also helps in maintaining trust.

So next time your business faces a website downtime be ready to face it with all safety measures and tools to reduce its impact on your business. Be calm during these cyber problems, as they occur with companies of every size.   

Written by Goran Duskic

I am the founder and CEO at WhoAPI. Entrepreneur for more than a decade in the hosting and domain industry. Sold my previous company. 500 Startups and StartLabs alumni. Author of a white paper "Domain Disclosure: Dirty Dozen" and eBook "26 Fundraising Questions for Startups".

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