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All you’ll ever need to know about dedicated IP addresses

As defined, a dedicated IP address is a single IP address reserved for a single customer. It isn’t shared with others, it is a unique online address to your website alone. On the other hand, a shared IP address is a single address that is used by multiple websites within one web-server. It means that one server can have multiple IP addresses, shared and dedicated, together with multiple websites related to them. So, in case of shared IP addresses, if one website is connected to some malicious activities, all of them are, because of the IP address. For a more nuanced look, read on to inform yourself about the benefits and myths regarding dedicated IP addresses.

Advantages of a dedicated IP address

There are several reasons why it’s counseled that you use a dedicated IP address for an Internet site hosted on a shared server if you want to keep your service quality, good reputation, and clients. However, here are some that are the most important:

Higher stability

The fact that multiple web sites share a single IP address on the web offers an obvious difficulty compared to a separate website. Imagine that one in all the websites hosted on a shared server as well as your website, was suddenly flagged as a malicious one, or the particular IP address of the server was blacklisted as a result of the spamming activity of one of the users. In this situation your web site would probably suffer the consequences as well; further, it might get blacklisted and lose good status. But a dedicated IP address can permit you to regulate name of the web site on your own during this situation, and it won’t be laid low with the other’s activity. In fewer words, a dedicated IP address will exculpate you from the activities of the other hosts. There is no need for you to suffer because of the mistakes or malicious activities of others.

Granted access to your website anytime you need

Sometimes it is necessary to check how your website is going to look before pointing the domain name to the server and launching your website on the web. While making some big changes to its look, design, or organization, you want to make sure everything is in place before going public. It is better to find mistakes yourself than listen to complaints of customers, right?! A dedicated IP address will let you access the server directly without changing the DNS settings for the domain name.

Email sender’s reputation benefits

Having your website run over a shared IP address may cause unpredictable difficulties, like email service be affected. For example, in some situations when another user, sharing the same IP address with you, gets banned or even blacklisted for spamming. If you are using a dedicated IP address, your service is isolated from being affected by the consequences of abuses made by others. Your email service will continue to work and you won’t be harmed because of other people’s actions and won’t have any trouble. In fact, you might not even know about them because you won’t have anything to do with them.

Good for business identity

If you want to host your own online store, and you are not going to use some additional services for handling payments, it is quite necessary to get a dedicated IP address and SSL certificate for the website. In that way you will provide security for your customer’s data. All of us who want to buy some good or service online care about our safety. We must put ourselves in our customers’ shoes. This way, customers will feel safer while making transactions on the website which uses a dedicated IP address and SSL because there will be less chance of stealing data and using it against them.

All of this tells you how important it is to be careful while online and how big a difference that some stuff that you might not take so seriously can make. But, think twice. A dedicated IP address is a more expensive kind of service, it requires more money to invest in at the start, but it will probably get you more users/clients. You will keep your good reputation and won’t share problems with those who use a shared IP address. In business, reputation means a lot. Sometimes it is more important than the product itself. People like to rely on a good name and trademark. So, if you want to make a good name and reputation, you must think ahead.

It is your decision, but we strongly recommend using a dedicated type of IP address in the case of a shared server. In the end, only you can answer to the question: to share or not to share an IP address? We think the answer is obvious, but it’s up to you.

Written by Branimir Grabovac

Branimir founded a hosting company when he was 15 and sold it three years later to one of the biggest Croatian hosting companies. Branimir has 3+ years of experience in business development and more then 8 years of experience in web design and programming.

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